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Book Marketing

Book Marketing

Being an independent author isn't as simple as writing the book. While I'm used to selling software and solutions, it took publishing two books before I shifted gears and started paying attention to what worked. Marketing starts from before you write your first word. It's how you show up. For me, that means setting solid goals and pushing myself outside my comfort zone. There's no magic formula——just persistence.
03
Feb
January Stats | Good Things Come to Those who Wait

January Stats | Good Things Come to Those who Wait

I'm in the clouds. I'm drifting. I'm diving. I'm swooping. I'm circling the runway. Will I land? I'm doing what I often do to procrastinate—experimenting and analyzing.
2 min read
22
Jan
An Author's Marketing Cheatsheet for Discoverability

An Author's Marketing Cheatsheet for Discoverability

To grow your social media following. Also, an overview of an author's marketing funnel.
15 min read
31
Dec
Going Even Wider | Google Books!

Going Even Wider | Google Books!

As a new Publisher, I'm discovering new things every day. Today I spent time creating a series of BookBub ads that will run in the first quarter of next year—one field I hadn't seen before: a link to Google Books.
1 min read
28
Dec
A Lion's Pride is out!

A Lion's Pride is out!

A rambling post. TLDR: the sequel is available for pre-order at major booksellers. Get your print copies from January 6th, 2025.
8 min read
11
Jul
What's Your Take?

What's Your Take?

Tell me what you think of this site, my overabundance of content, and the mediums I use.
1 min read
19
Jun
Why authors should affiliate with Bookshop.org

Why authors should affiliate with Bookshop.org

Isn't it great to be an independent author? To be honest, published authors have the same struggle with self-promotion. While I've had an account on goodreads.com for some time, I hadn't availed myself of all the benefits of creating a BookShop.org account.
3 min read
17
Jun
Goal | My books in 20 brick & mortar stores by the end of 2025.

Goal | My books in 20 brick & mortar stores by the end of 2025.

I'm lucky. I live in the Greater Toronto Area (GTA). Setting this goal is realistic and achievable, depending on whether or not I hear back from local booksellers. In the time it took me to write this blog post, I have changed September to autumn and then EOY.
6 min read
16
Jun
Adventures in Cold Calling Booksellers

Adventures in Cold Calling Booksellers

My books have been out for more than a year. I'm only getting to this now. What held me back? What changed? Using the motivation from selling a few books.
5 min read
02
Jun
Light Podcasting

Light Podcasting

Efficiency with podcasting. What am I using, how long does it take, where do I spend my time? How do I do this as one solo person?
7 min read
08
May
004 | A Conversation on Masks, Playing God, and Striving for Enlightenment

004 | A Conversation on Masks, Playing God, and Striving for Enlightenment

This conversation dives into material in the novel I'm drafting. We talk about Yaksha masks and their significance in a real-life context.
3 min read